No matter how well you run your organization and how many precautions you take, crises can come at you fast and without warning. And when the negative press has the potential to impact all of your employee-owners, protecting them with preparedness is paramount. This session will provide ESOP communicators with insights into what to say, when to say it, and how to say it properly when the unexpected occurs—both to internal and external audiences. We will walk through the elements of how to workshop the highest-priority crisis situations and build out specifics for companies. And, to take it a step further, you’ll also learn how to be ready for anything with proactive monitoring, scenario planning, and a detailed action plan.
Learning Objectives:
Discover tips for communication during a corporate reputation crisis
Learn how to workshop and prioritize crisis situations
Understand how to proactively prepare for crises with scenario planning and action plans
